Prime Vending Space on Legendary Main Street in the Heart of Downtown Sturgis
The Sturgis Rally:
The first rally was held on August 14, 1938, by the "Jackpine Gypsies" motorcycle club, who still own and operate the tracks, hillclimb, and field areas where the rally is centered. The first event was called the "Black Hills Classic" and consisted of a single race with nine participants and a small audience. The founder is generally considered to be Clarence "Pappy" Hoel. He purchased an Indian Motorcycle franchise in Sturgis in 1936 and formed the "Jackpine Gypsies" that same year. The focus of a motorcycle rally was originally racing and stunts. In 1961, the rally was expanded to include the Hillclimb and Motocross races. The Sturgis Rally has been held every year, with exceptions during World War II. In 1942, the event was not held due to gasoline rationing.
In recent years, the revitalization of motorcycling and new fans of the old rallies have led to increased attendance of classic rallies such as Sturgis. As the largest motorcycle rally in the world, attendance is estimated at 500,000 to 750,000, reaching almost 1 million people in banner years! Many of the newer riders of the Sturgis Rally are families, even bringing their children, driving trailers and campers to the rally, and riding their motorcycles only the last few miles.
Young & Old - Timid or Bold...
They all come to ride, party, and spend their money!