Vending the Sturgis Rally with Prime Rally Rentals
Prime Rally Rentals                 9422 Algoma Ave N                    Rockford MI 49341

877  539 - 0796

Prime Rally Rentals has been coming to the rally since 1982.  Sturgis is so much more than just a big biker party.
What follows are the basic "nuts & bolts" you must know in order to prepare for a successful Sturgis Rally.
  Take advantage of Prime Rally Rentals years of experience. From where to get the best corn dog to cash control advice, we can assist you.  Read about us.  See the testimonials from vendors just like you.  We have been doing this a long time. We know the program. Our best advice is to have proper preparation.  Prime Rally Rentals offers reasonably priced,well-maintained vendor space right in the middle of downtown. 
Read this section very carefully.  If you don't understand something... Ask us!
Rules of operation are strictly enforced by state & local government!
Nobody likes surprises!.

Vendor Manual Download



You must file a Temporary South Dakota Sales Tax License Application. after April 1st of the current tax year.
First time vendors are charged a $500 cash bond which is applicable to their sales tax payment.
Questions? Contact the the Rapid City office of the SD Department of Revenue at (605)394-2332
If you do not wish to obtain the license in advance you may contact
The Department of Revenue at Sturgis City Hall, 1147 Sherman St.,
beginning the week before the rally between the hours of 9am and 3pm.
Sales Tax Rate for Sturgis, Deadwood, Lead, Spearfish, Custer, Hill City, Whitewood, Keystone: 7.5%, Food is 8.5%.
Daily recording of sales is mandatory.  You may be audited.
Click here for more detailed Sturgis Vendor FAQs (Site is operated by the South Dakota Department of Revenue.)


Before you may apply for your vendor license you need to have your temporary sales tax license (see above).
License is available online at or by calling the Rally Department(605 720-0800)
You may purchase the license in person  prior to the rally at the City of Sturgis located on Second Street.
City officials will inspect each booth to check the license throughout the rally.
Rally vendor license fee for 2013 is $650 which includes both a $425 license and a $225 sanitation fee. 
Fees are paid to the City of Sturgis.



All out of state vendors must purchase a 30-day vehicle permit.
Fees are based on the gross vehicle weight of the motor vehicle and trailer.

LOCATION Street Address:

                                   Mr. Al's                                          Mr. Al's Too
                        1219 Main Street                           1251 Main Street
                        Sturgis, SD 57785                         Sturgis SD 57785

No Vendor Parking is available at either Prime Rally Rentals building.  Parking is a premium during the rally.
Parking may often be found on city side streets. The grocery store or community center also rent parking.

Make arrangements for accommodations well in advance.  Lodging is at a premium during the rally.
Check for a listing of private homes and campgrounds.

The Rapid City Regional Airport is located within a hour's drive of Sturgis.

Download the Vendor Manual
Prime Rally Rentals
Prime Vending Space on Legendary Main Street  in the Heart of Downtown Sturgis

All Rights Reserved - © 2012 Advantage Marketing Inc
Prime Rally Rentals LLC  9422 Algoma Ave. NE Rockford, Mi 49341
Need Product?

For over a decade Cycle Threads has been a major supplier of quality wholesale apparel to Sturgis, Daytona & Tomahawk Rallies.

Call:   877  539 - 0796